# AI traffic share

> What part of the site's traffic comes from AI crawlers and from people sent by assistants.

**The AI traffic share is the part of the site's page views made by AI crawlers and by people arriving from
assistants.**

## Formula

```
AI traffic share = (AI crawler hits + people from AI) ÷ the site's daily totals, summed over the period × 100
```

- On top: [crawler hits](https://survelium.com/docs/ai-traffic/crawler-hits.md) from all three purposes and
  [people from AI](https://survelium.com/docs/ai-traffic/people-from-ai.md).
- Below: the **daily total** sent by the integration — page views by people plus AI crawler hits. Googlebot, SEO
  tools, monitors and other scripts are left out.

The result never goes above 100%. The change next to it is in **percentage points** (pp) against the previous period.

## Example

In the last 28 days the site reported 40,000 page views in total. Verified AI crawlers made 1,600 hits and assistants
sent 400 people:

```
(1,600 + 400) ÷ 40,000 × 100 = 5.0%
```

If the share was 4.2% in the 28 days before, the number shows **+0.8 pp**.

## What counts and what doesn't

| Counts | Doesn't count |
|---|---|
| Days for which the site sent a total | Days without a total (the site was disconnected) — but their hits still count on top |
| Unverifiable crawlers, only with "Include unverifiable" | Googlebot, Bingbot and other non-AI bots, anywhere |

**"—"** shows when the site sent no daily total in the period: with the JavaScript beacon alone there is no
denominator.

## Where the daily total comes from

Each integration counts the day's page views (a UTC day) and sends us the running total several times a day; we keep
the highest value received, so a resend doubles nothing.

- **WordPress** — people are counted by a one-line script in the page footer, so pages served from cache count too;
  AI crawlers by PHP.
- **Laravel, OpenCart, PHP** — PHP counts every page view. Pages served by a cache in front of PHP are missing, so the
  share can read higher than it is.
- **Laravel on several servers** — each server keeps its own total and only one is kept, so the share reads higher.

## How to read it

- A small share is normal: on most sites people make most of the traffic.
- On a low-traffic site a few hits move the share a lot. Look at the absolute numbers too.
- If the integration stopped for a few days, hits before and after remain but the totals are missing — the share for
  that period reads higher.

## Where it appears

- **AI traffic → Overview** — the last number in the top row.