# Brands

> A brand's fields, what each one changes, how to pause or delete a brand, and the limits.

A **brand** is what you monitor: a name, a website and its set of prompts. Each brand has its own numbers, competitors
and integrations.

## Add a brand

From the brand menu → **Add brand**. The wizard has three steps:

1. **Brand** — name, variants, domain.
2. **Prompt source** — where the suggested prompts start from:
   - **SEO keywords** — the keywords you want to appear for;
   - **Specific URL** — a page (yours, a competitor's or an article) from which we infer the questions;
   - **Brainstorm** — suggestions based on the brand alone.
   This is also where you choose the language and the country.
3. **Select prompts** — between 3 and 15. You can edit them, ask for a different suggestion (**Suggest a different prompt**) or
   add your own.

**Create brand & start monitoring** saves the brand and starts the first check right away.

## Settings (General tab)

| Field | What it changes |
|---|---|
| **Name** | the name searched for in answers |
| **Domain** | your website: we search for it in answers and in sources, for [Used as source](https://survelium.com/docs/metrics/used-as-source.md) |
| **Variations** | other forms of the name, searched for the same way as the name (see below) |
| **Keywords** | the starting point for suggested prompts |
| **Language** | the language the assistants must answer in |
| **Country** | the location sent to the assistants that accept one (see [AI models](https://survelium.com/docs/data/models.md)) |
| **Active** | if turned off, the brand is no longer checked; its history stays |

Available languages: English, Romanian, German, French, Spanish, Dutch, Italian, Polish, Swedish. Countries:
United States, United Kingdom, Romania, Germany, France, Spain, Netherlands, Italy, Poland, Sweden.

A change of language or country applies from the next check. Old answers stay as they were received, so
a jump may appear in the charts.

## Name variations

The name and its variations are searched for as text, ignoring case. Add:

- abbreviations and forms without the legal form ("Acme" for "Acme Industries LLC");
- alternative spellings ("E-Shop", "eShop");
- product names you're known by, if you want them to count as your brand.

Don't add common words: a variation "Home" would match any answer that contains "home".

## Content profile

Target audience, tone of voice (Professional, Friendly, Technical, Persuasive) and notes on tone. They're used only when
writing briefs and articles. See [Content](https://survelium.com/docs/guides/content.md).

## The other tabs

- **Reports** — see [Reports](https://survelium.com/docs/configuration/reports.md).
- **Check run history** — each check, with its status and the reason when it was skipped. See [How we collect data](https://survelium.com/docs/data.md).
- **Integrations** — connecting your site for [AI traffic](https://survelium.com/docs/ai-traffic.md) (a server integration with a key, or the [JavaScript beacon](https://survelium.com/docs/ai-traffic/other-sites.md)), and [Google Search Console](https://survelium.com/docs/configuration/search-console.md).

## Pause and delete

**Pause** — to stop it from being checked for a while, turn off **Active**: the brand and its history stay, and the
checks stop. You can turn it back on at any time.

**Delete** — only the workspace **owner**, from the **Delete brand** tab. You
confirm by typing the brand's name. The brand goes for the whole team, with its prompts, answers, competitors, content
and AI traffic; its integration keys stop receiving data at once. A check already running finishes, then nothing else
runs.

The brand's slot in your plan frees up at the next month of the subscription; the date is written in the delete area
(see [Freed slots](https://survelium.com/docs/account/billing.md#freed-slots)).

## Limits

The number of brands in a workspace is limited by your plan (see [Billing and plans](https://survelium.com/docs/account/billing.md)). While
Survelium is in early access, there are two more limits, whatever the plan: at most 2 brands per workspace and at most
15 prompts per brand, active or paused.