# Quickstart

> From a new brand to your first numbers — what to do on day one and what to check after the first week.

A new brand has numbers after its first check, which starts as soon as you create it. The steps below are the same as the
**Get set up** list at the bottom of the left menu, which checks itself off as you complete them.

## 1. Add your brand

**Add brand** has three steps:

1. **Brand** — the name, its variants (e.g. "Acme" for "Acme Inc.") and the website domain.
2. **Prompt source** — where the suggested prompts start from: SEO keywords, a website page or brainstorming.
   This is also where you choose the **language** and the **country**: prompts are asked in the chosen language, and answers differ from one market to another.
3. **Select prompts** — pick between 3 and 15 of the suggested prompts; you can edit them or add your own.

**Create brand & start monitoring** starts the first check right away. Details in [Brands](https://survelium.com/docs/configuration/brands.md).

## 2. Review your prompts

Prompts decide what you measure. A good prompt sounds like a question from a customer who doesn't know you yet: "which
courier is good for a small online store?", not "is company X any good?". See [Choosing prompts](https://survelium.com/docs/guides/choosing-prompts.md).

## 3. Wait for the first check

Each prompt is asked to each [AI model](https://survelium.com/docs/data/models.md). When the check finishes, the brand's Dashboard shows
visibility, position and sources. If the first check fails, **Retry first check** appears on the Dashboard.

From then on, checks run automatically, once a day. See [How we collect data](https://survelium.com/docs/data.md).

## 4. Mark your competitors

**Competitors** lists every brand named in answers. Use **Mark Direct** on your real competitors: only they count
toward share of voice, position and rankings. See [Competitors](https://survelium.com/docs/configuration/competitors.md).

## 5. Connect your site

Two optional integrations that add a lot:

- **[AI traffic](https://survelium.com/docs/ai-traffic.md)** — which AI bots read your site and how many people come from assistants.
- **[Google Search Console](https://survelium.com/docs/configuration/search-console.md)** — prompts from people's real searches and the
  Google demand next to each prompt.

## After the first week

- Read [Where you're missing](https://survelium.com/docs/metrics/answer-gaps.md) and [Missing sources](https://survelium.com/docs/metrics/missing-sources.md): they show
  the prompts you lose and the pages that would get you into answers.
- Follow [Improving your visibility](https://survelium.com/docs/guides/improve-visibility.md).
- The weekly digest arrives by email on Monday; you can turn it off or send it to other colleagues from [Reports](https://survelium.com/docs/configuration/reports.md).