# Survelium

> Survelium tracks how AI assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot…) mention, rank and cite your brand, and which AI crawlers read your site.

- [Survelium documentation](https://survelium.com/docs/index.md): How Survelium measures your brand's presence in AI assistant answers, and how to read every number.

## Start

- [Quickstart](https://survelium.com/docs/quickstart.md): From a new brand to your first numbers — what to do on day one and what to check after the first week.

## How we collect data

- [How we collect data](https://survelium.com/docs/data.md): How a question reaches the AI assistants, how many times, in what language and from what country, and what happens when an assistant doesn't answer.
- [AI models](https://survelium.com/docs/data/models.md): Which AI assistants we ask, how, and what data each one gives — sources, searches, location.
- [How we read an answer](https://survelium.com/docs/data/answer-analysis.md): How we find your brand and your competitors in an answer, and how we determine position, sources, tone and new brands.

## Metrics

- [Metrics](https://survelium.com/docs/metrics.md): The concepts every number in the app relies on — answer, mention, direct competitor, period.
- [Visibility](https://survelium.com/docs/metrics/visibility.md): The percentage of AI answers that name your brand.
- [Share of voice](https://survelium.com/docs/metrics/share-of-voice.md): Of the mentions of every brand AI answers name, the part that is yours.
- [Average position](https://survelium.com/docs/metrics/average-position.md): In which place answers name you, on average, when they name you. Lower is better.
- [Used as source](https://survelium.com/docs/metrics/used-as-source.md): The percentage of AI answers that cite at least one page from your site.
- [Your domain share of citations](https://survelium.com/docs/metrics/citation-share.md): Of all the links AI answers give, the part that leads to your site.
- [Sentiment and stance](https://survelium.com/docs/metrics/sentiment.md): In what tone AI answers talk about your brand, and whether they recommend it or just list it.
- [Brand perception](https://survelium.com/docs/metrics/perception.md): What AI answers say about your brand and your competitors — strengths, weaknesses and the topics they bring up.
- [Missing sources](https://survelium.com/docs/metrics/missing-sources.md): Prompt by prompt, how often competitors are cited compared with you, and which of their pages answers use.
- [Where you're missing](https://survelium.com/docs/metrics/answer-gaps.md): The prompts where AI answers name your direct competitors, but never you.
- [AI searches](https://survelium.com/docs/metrics/ai-searches.md): What AI assistants search for on the web before answering your prompts, and how often.
- [Google demand and gap](https://survelium.com/docs/metrics/google-demand-gap.md): How many impressions the question behind a prompt gets on Google, and how much of it you miss in AI answers.

## AI traffic

- [AI traffic](https://survelium.com/docs/ai-traffic.md): How we see the AI crawlers reading your site and the people assistants send you, and what data leaves your site.
- [AI crawlers and verification](https://survelium.com/docs/ai-traffic/crawlers.md): Which AI crawlers we recognise, why they come (indexing, live fetches, training) and how we check they are who they claim.
- [AI indexing, Live fetches, AI training](https://survelium.com/docs/ai-traffic/crawler-hits.md): How many pages AI crawlers requested in the period, by the three purposes.
- [People from AI](https://survelium.com/docs/ai-traffic/people-from-ai.md): How many visits came from people who clicked in an AI assistant.
- [AI traffic share](https://survelium.com/docs/ai-traffic/traffic-share.md): What part of the site's traffic comes from AI crawlers and from people sent by assistants.
- [Pages and errors](https://survelium.com/docs/ai-traffic/pages.md): Which pages AI crawlers read, how many people they bring and what errors search crawlers get.
- [Install on WordPress](https://survelium.com/docs/ai-traffic/wordpress.md): The Survelium plugin for WordPress — install, page cache, WP-Cron and checks.
- [Install on Laravel](https://survelium.com/docs/ai-traffic/laravel.md): The Composer package for Laravel — install, proxies, scheduler and cache.
- [Install on OpenCart](https://survelium.com/docs/ai-traffic/opencart.md): A folder next to index.php, loaded before OpenCart — no extension, on OpenCart 2, 3 and 4.
- [Install on any other PHP site](https://survelium.com/docs/ai-traffic/php.md): The PHP core, for any PHP site without a dedicated package.
- [Shopify, Wix, Webflow and static sites](https://survelium.com/docs/ai-traffic/other-sites.md): The JavaScript beacon — sees people arriving from assistants, but not AI crawlers.

## Optimization

- [Crawl Checker](https://survelium.com/docs/optimization/crawl-checker.md): Whether AI crawlers can read a page of your site, what they get from it, and how to read the result.
- [Comparison with cited pages](https://survelium.com/docs/optimization/page-comparison.md): For the prompts where AI leaves your brand out, your page next to the pages it cites instead, and what yours is missing.

## Configuration

- [Configuration](https://survelium.com/docs/configuration.md): What you set on a brand — prompts, competitors, integrations, reports — and the "Get set up" list in the menu.
- [Brands](https://survelium.com/docs/configuration/brands.md): A brand's fields, what each one changes, how to pause or delete a brand, and the limits.
- [Prompts](https://survelium.com/docs/configuration/prompts.md): How to add, classify, pause, delete and find new prompts, including with Prompt Discovery.
- [Competitors](https://survelium.com/docs/configuration/competitors.md): The Direct, Suggestions and Ignored tabs, aliases and domains, merging duplicates, and what gets recalculated.
- [Google Search Console](https://survelium.com/docs/configuration/search-console.md): How to connect Search Console to a brand and what you get — prompts from real searches and Google demand.
- [Reports](https://survelium.com/docs/configuration/reports.md): The weekly email digest, the monthly PDF report, the on-demand PDF report and who receives them.

## Guides

- [Guides](https://survelium.com/docs/guides.md): How to use Survelium to go from numbers to actions — good prompts, more visibility, content that gets cited.
- [Choosing prompts](https://survelium.com/docs/guides/choosing-prompts.md): What makes a good prompt, what mix of types to keep, and the mistakes that skew the numbers.
- [Improving your visibility](https://survelium.com/docs/guides/improve-visibility.md): The path from numbers to changes on your site — where you're missing, which sources assistants read, what content is missing.
- [Content](https://survelium.com/docs/guides/content.md): Opportunities, briefs and articles — how to turn the prompts you lose into pages assistants cite.

## Account

- [Account](https://survelium.com/docs/account.md): How to create your account, how to log in, two-factor authentication, language, notifications and deleting your account.
- [Workspace and team](https://survelium.com/docs/account/team.md): What a workspace is, how to invite teammates, the Owner and Member roles, transferring ownership.
- [Billing and plans](https://survelium.com/docs/account/billing.md): The trial, plans and their limits, who manages the subscription, payment, invoices, changing and canceling your subscription.