Guides
Content
Opportunities, briefs and articles — how to turn the prompts you lose into pages assistants cite.
The Content section (in the menu, under Actions) helps you write the pages that are missing. It has two pages: Opportunities & Briefs and Articles. It is not included in the trial; the number of articles depends on your plan.
Opportunities
The Opportunities tab sorts prompts by how weakly you are covered, with:
- Brand coverage — how often answers name you;
- Own-domain citations — how often your site is cited;
- Domains AI cites instead — where the citations you don't get go.
On a prompt, Create brief prepares a brief for the page that would answer it.
Briefs
A brief is the plan of the page, written to be cited by assistants:
- the answer hook — one or two sentences that answer the question directly, written to be quoted word for word;
- the page structure, the questions it must answer and the concepts that must appear;
- what kind of site assistants cite for this prompt;
- the suggested internal links and the competitor page you need to beat.
Briefs take the brand's Content profile (audience, tone) into account. You can copy them as Markdown or generate the article directly (Generate article).
Articles
Write article generates an article without a brief, starting from a topic:
- Topic, Target keywords (up to 10) and, optionally, an existing prompt to start from;
- Content type (article, blog, listicle, comparison, landing page) and Length;
- Custom instructions and up to 3 Reference URLs;
- Enhancements: an FAQ section, a comparison table, links to authoritative sources, a call to action.
You can edit the article (title, meta description, body in Markdown), copy it as Markdown or view it as HTML (View HTML), ready to put on your site. Mark final takes it out of drafts.
What to check before publishing
A generated article is a starting point. Check the numbers, prices and claims about your products, add what only you know (experience, your own data, examples) and put it on a page AI crawlers can read (see AI traffic → Pages). Then follow the prompt on the Prompts page.