Metrics
Google demand and gap
How many impressions the question behind a prompt gets on Google, and how much of it you miss in AI answers.
On the Prompts page, prompts generated from Google Search Console have two extra columns: how much real interest the question has on Google, and how much of that interest you don't win in AI answers.
Google demand
The real impressions the search received on Google, measured in your Search Console, over the last 90 days — not an estimated keyword volume.
- It is read only once, when the prompt is generated from Search Console. It does not depend on the period chosen in the app.
- Prompts you wrote yourself or that were suggested another way have no Google demand; the column shows "—".
- On hover you see the Google search, your position in Google and the date it was read.
Gap
The Google demand that AI answers don't win: the impressions, weighted by how often you are missing from answers.
gap = Google impressions × (1 − prompt visibility ÷ 100)
Example
A search has 1,200 impressions on Google. Its prompt names you in 25% of AI answers:
1,200 × (1 − 0.25) = 900
The color shows how much you are missing: red from 60% of answers without you, yellow from 25%.
What counts and what doesn't
- The prompt's visibility is for the chosen period and model; the impressions are not.
- With no impressions or no answer in the period, the gap is "—" and the row goes to the bottom of the sort.
How to read it
Sort by Gap: at the top are the questions people already ask often on Google and for which AI assistants still don't name you. That is where it's worth working first.
Where it appears
- Prompts — the "Google demand" and "Gap" columns.