Metrics
Visibility
The percentage of AI answers that name your brand.
Visibility is the percentage of AI answers in which your brand appears.
Formula
visibility = answers that name your brand ÷ answers × 100
An answer counts only once, even if it names you several times.
Example
In the last 28 days, 3 prompts received 40 answers in total from all models. 14 of them name your brand:
14 ÷ 40 × 100 = 35%
If visibility was 30% in the 28 days before, +5 pp (percentage points) shows next to the number.
What counts and what doesn't
| Counts | Doesn't count |
|---|---|
| Finished answers in the period, from the models in the filter | Failed runs |
| Empty answers from Google AI Overview (you did not appear) | Answers outside the period |
| The brand name and its variants (sub-brands) | Competitor mentions |
How to read it
- Visibility tells you whether you appear, not how. Read it together with average position (where you appear) and sentiment (in what tone).
- High visibility with low share of voice means you appear often, but next to many competitors.
- On a single prompt, the number comes from few answers and jumps easily: 1 of 3 means 33%.
Where it appears
- Dashboard — the big number, the change and the "Brand visibility over time" chart. In the chart, each point is a day, a week or a month; the thin lines are the 3 most visible direct competitors.
- Dashboard → Competitor analysis and the "Brand visibility" donut — the same formula for each tracked brand. One answer can name several brands, so the percentages do not add up to 100%.
- Prompts — the "AI visibility" column, on each prompt.
- Workspace dashboard (all brands) — on each brand's card, over the last 28 days and all models.