Guides
Improving your visibility
The path from numbers to changes on your site — where you're missing, which sources assistants read, what content is missing.
Assistants with web search answer from the pages they find. To appear more often, you have to be in the pages they read — on your own site or on the sites they cite. The pages below take you from "where am I losing" to "what do I change".
1. Find the prompts you are losing
Where you're missing shows the prompts where your direct competitors appear and you don't. They are the best targets: the assistant already recommends someone in your field, just not you. See Where you're missing.
Start with the prompts where you are missing on several models and where competitors appear often.
2. See which sources assistants read
For each prompt you lose, look at which pages the assistant cites:
- Missing sources — competitor pages cited in the answers where you are missing. See Missing sources.
- Domains & URLs — every site cited. If a directory, a review site or a publication shows up often, it is a place worth being present. See Your domain share of citations.
- AI searches — what the assistant searched for on the web. If your site doesn't answer those searches, it doesn't make it into the answer. See AI searches.
3. Fix what stops assistants from reading you
Before writing new content, check that AI crawlers can read your site. In AI traffic → Pages,
a 403 or 404 served to a search crawler means a page the assistant can't cite. The usual causes: a firewall or CDN
that blocks crawlers, rules in robots.txt, pages moved without a redirect.
4. Write the missing content
- Opportunities & Briefs — the prompts with the weakest coverage, with the domains assistants cite instead of you, and a brief you write the page from. See Content.
- A page that is good to cite answers the question directly in its first lines, has concrete data (prices, specifications, comparisons) and is easy to read without JavaScript.
5. Recommendations
Recommendations lists what to fix, found by checks rather than written by AI, and closes each item by itself when the next check passes:
- Site and pages — what stops AI crawlers or weakens a page, from Crawl Checker.
- Comparison with cited pages — for the prompts where you are missing from most answers, what the pages AI cites have and yours does not. See Comparison with cited pages.
Brands that had the earlier AI analysis keep it under Archive.
6. Measure
Changes on your site show up in answers after assistants reread the pages — anywhere from a few days to a few weeks. Watch:
- visibility on the prompts you worked on;
- Used as source — whether the new page starts being cited;
- in AI traffic, whether search crawlers have read the new page (crawler hits).
Compare over 28-day periods: individual days vary a lot.